Marketing Communications

  • marketing

    Instructor Michelle Murphy assists students with their mastery of design programs such as Photoshop.
  • Marketing Communications is a three-year career pathway. Students have the option to take a Level 4 and/ or the opportunity to work out in the Marketing field for co-op. Marketing students manage and operate our Highlander Graphic Design business. Graphic design students use Adobe Photoshop, Illustrator and Dreamweaver. Students concentrate on Adobe Graphic Design certification, social media certification, and marketing functions. College credit is awarded at the end of this pathway with students that complete with a 3.0 GPA and above. 

  • Quick Facts 

    What Am I Studying?

    Coursework & College Credit

    • Business, Finance, Marketing Essentials I
    • Marketing Management 2
    • Marketing Managment 3
    • Marketing Management 4 - Seniors approved for Co-Op may work in a local print publications business
    • Completion of 3-year pathway earns college credit at Goldey Beacom College, Wilmington University, and DTCC

    Certificates

    • Social Media Certification (Hootsuite)
    • Adobe Certification

     

    How am I involved?

    • Student-run business: Highlander Graphic Design
    • Member of DECA

     

    Where will it take me?

    • Entry-level Jobs

      • Sales 
      • Customer Service

    • Technical Jobs

      • Advertising
      • Marketing
      • Communications
      • Graphic Design

    • Professional Careers

      • Marketing Research
      • Market Planning
      • Promotions
      • Advertising
      • Product Planning
      • Graphic Design